Heinz Is Making a Different Sauce Packet Design for Every State
We can’t wait to collect all of them.
Photo courtesy of Heinz
Sure, you’ve long had a collection of ketchup, mustard, mayo and other sauce packets floating around your glove box and junk drawer, but this may be the summer you start collecting them for real.
Heinz is kicking off June with the launch of the United States of Saucemerica (a.k.a. “Saucemerica”) Collection, a new, limited-edition batch of 50 condiment packet designs, each inspired by a state in the good old U.S. of A.
Each Saucemerica packet will contain one of seven different Heinz condiment varieties: Heinz Ketchup, Yellow Mustard, Real Mayonnaise, Ranch, BBQ Sauce, Tartar Sauce or Simply Ketchup, and feature a design acknowledging a beloved dish from one of the 50 states with which the condiment pairs well.
From the mayonnaise that is enjoyed on Alabama’s Fried Green Tomatoes and Maine’s Lobster Rolls to the ketchup that the Wyoming residents put on their Elk Burgers and Idahoans on their French Fries to the Tartar Sauce, BBQ Sauce and Ranch Dressing that enhance Maryland’s Crab Cakes, Texas’ Brisket and Wisconsin’s Fried Cheese Curds, respectively, Heinz packets honor a condiment pairing for every state.
The packets will roll out nationwide at restaurants, drive-throughs, theme parks, movie theaters, stadiums and other venues through the end of August — and each participating location will receive a mix of state packets, with availability depending on the Heinz condiments offered on their menus.
“From art to coins, stamps and more, collecting culture has become a popular practice with devoted fan bases,” says Devaang Sibal, brand manager for Heinz Away from Home in a press release. “But perhaps the most unexpected collectible is the Heinz packet. An iconic on-the-go staple, Heinz fans everywhere collect packets in their homes, bags and cars, to ensure they are always on hand in case of a condiment conundrum. With the Saucemerica Collection, we are excited to pay homage to this fan behavior with the unique, hometown pride-evoking designs and multiple chances for fans to win prizes.”
Wait, prizes? Yes, to encourage people to collect packets representing as many different states as possible, Heinz is offering those who upload them to saucemerica.com a shot at winning $500,000 worth of prizes, including a grand prize of $100,000.
To try for a prize, you can submit and track the state packets you’ve collected by registering for an account on saucemerica.com, logging into your account and uploading photos of your packets on the Saucemerica Hub. Once a state packet photo is verified by Heinz, you’ll see it on your Saucemerica Map. Heinz is giving away more than 1,000 instant-win prizes along the way, and at the end of August, will distribute prizes ranging from $500 to that $100,000 grand prize, based on how many different packets fans collect.
Heinz says its Saucemerica Collection was inspired by the stories of fans who “always keep condiment packets on hand for ‘sauce-mergencies.’”
After all, you never know when the urgent need for Tartar Sauce will hit …
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